Top 5 Mistakes Relating To Social Media That Can Affect Your Sales
5 common pitfalls to avoid when using social media in order to boost your sales
Social media expert in India rely on social media to boost their sales, but not everyone can sail through this process smoothly, sometimes one can have problems with social media expert in India too. Here are the top five social media mistakes that can hurt the sales figure:
- Being too pushy with your sales strategy – It is one thing to promote your business strategically and another to be overtly pushy with the sales strategy. Don’t bother your potential customers too much by making frantic calls to them every now and then asking them when they would make the purchase or any other such strategies. Give them time and space rather than being too pushy and clingy. Be considerate and try to find out how you can help them meet their requirements by asking them politely.
- Using the “buy now” type of approach – Sending big “buy now” messages or emails to people is a sure shot way of getting them to unsubscribe, so don’t do it. It isn’t like putting a “buy now” button would instantly make them want to click it because some people are simply looking for resources or information and not buying. However, this doesn’t mean that you eliminate such button altogether in your email, just don’t make it dominate the email.
- Not asking for the sale – Sometimes people are too scared of offending their customers or coming across as a pushy salesman that they don’t offer sales to their customers at all or bring up the subject. Provide your visitors with the possibility of being your customer in a subtle manner otherwise you could be losing a lot of potential customers.
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Not using lead forms properly – Use your lead forms carefully, don’t confuse general interest with sales interest, a person who is filling the lead form may not always do it with an intention of buying the product. Also, don’t ignore the opportunity of developing relationships with the users who might not be interested in the products today, but will be in the future. So try to understand the various types of lead forms and create your communication strategy accordingly.
- Not providing content that induces decision making – There are a lot of ‘fence-sitters’ out there who aren’t exactly clear in their mind whether they want to purchase or not. So try to create content for your prospective customers that would help them distinguish your company from the competitors in the market and hence assist them in making the right decision.